CG021-Web portal offering the most comprehensive and easily accessible UK finance information on the web and generating significant volumes of leads for the Financial Services industry
Business for sale
Asking Price:
£5,000,000
Turnover:
£0
Annual profit:
400k+
Audited accounts:
Yes
Management accounts:
Yes
Years trading:
10
Employees:
No
Photos:
No
Ownership:
Sole trader
Business description
Online since 1999 and comprising six websites in all, this portal is an independent, consumer-friendly, information guide to all aspects of UK personal finance. Written and developed by non finance professionals, this site is aimed at normal people trying to make sense of all the jargon in attempting to get the best finance products available at the best possible price.Having identified the confusion experienced by most people in buying financial products in the UK this business has researched the information available, turning it into a website by simply recording personal experiences any time a financial product was required by the Owners of the business - be it a will, life insurance or a mortgage. This website offers some of the most comprehensive and easily accessible UK finance information on the web - and if the subject isn’t covered on the site itself then prominent links direct a user to the very best alternatives.
This website is particularly strong in the subject area of mortgages. As one of the longest running information sites on UK mortgages on the web, this portal ranks highly on Google and other search engines for many key phrases entered by people looking for a mortgage – a position underpinned by strong incoming links, from sites also highly regarded by Google.
This site generates approximately 10,000 unique visitors a week of which between 1.5% and 2.5% fill out an enquiry form requesting to be contacted by a mortgage broker. These 250 mortgage leads are augmented with a further 10 to 20 phone calls and several email enquiries each week together with other enquiries for bridging loans, pensions, annuities, loans, wills, endowment sales, conveyancing enquiries and various insurance products. With an average market value for a mortgage lead in excess of £30 and the value per sale to a broker of the mortgage procuration fee and other commissions of £1,000 this site is a veritable goldmine not only for the Owners of the site but also for anyone working in the Financial Services sector.