IE050-Public Sector Fleet Publishers
Business for sale
Asking Price:
£400,000
Turnover:
£0
Annual profit:
150k to 199k
Audited accounts:
Yes
Management accounts:
Yes
Years trading:
10
Employees:
No
Photos:
No
Ownership:
Other
Business description
These unique, high quality and specialist magazines and websites have been developed for the public sector fleet management, driving instructor and motability market place. The public sector fleet market has a significant purse of £270 million over the next three years and, as such, is keen to ensure it is up to date with all relevant information regarding the purchase and lease of all types of vehicles for use by its workers. It is estimated that there are some 300,000 vehicles currently within public sector organisations. Because of this the publications are able to boast a very captive audience both in terms of readers and as importantly advertisers. Public sector transport is a truly individual and niche market and all three publications bear this fact in mind with their content. Because of this they are the journals of choice in their field with very little in the way of competition.Publication 1 – Currently a quarterly A4 glossy publication targeted at the many government departments and agencies that have motor and commercial vehicle requirements. There is potential for this to go bi-monthly. Circa 50 pages of high quality content.
Publication 2 - Currently bi-monthly A3 publication. This publication serves transport and lease car managers throughout the NHS. The magazine contains circa 70 pages of quality content including car and commercial vehicle road tests, legal advice and editorial covering issues such as agenda for change and the working time directive.
Publication 3 - Currently bi-monthly A3 publication. This publication serves the local authority market focussing on fleet and lease car managers. Circa 70 pages of quality content along similar lines to it’s sister publication for the NHS.
Publication 4 - On line media for NHS transport managers. Circa £150,000 revenue per year.
Publication 5 - On line media for Driving Instructors. Circa £110,000 revenue last year.
Publication 6 - On line media for Motability market. Currently under development
All of the publications are self-financing though advertising and editorial revenues and have very little in the way of competition. Our printed media are circulated to a very selective and screened audience of circa 600 contacts per magazine. Whilst this is relatively small in numbers and print run it does cover all the major decision makers within the sectors it serves, be it Transport Manager, Lease Managers or Fleet Managers.
Printed by reputable printers the magazines are produced on good quality paper to further add to the image of a polished professional publication.
