IE072 -Media Company B2B Publications and Events Organiser
Business for sale
Business descriptionEstablished in 2006, this market leading media publication business has already developed a strong reputation within the IT and Customer Service sectors. The company owns two magazines and websites targeted at the IT sector. The more established of these has a circulation of circa 6,000 copies. The second title for the IT sector focuses on software testing. This is obviously a niche area, but one that allows the company to sell advertising simply on the back of the specialist nature of the editorial and the highly targeted readership. The business also publishes a magazine and website that focuses on all issues related to customer services. This title currently has a circulation of circa 3,000 copies.
These titles were launched as a result of the founder and owner firstly having experience of working on similar titles and secondly having spotted a gap in the market for this type of publication. A big positive is that there remains very little competition in the sectors that are covered by the business.
These titles are aimed at senior management and key decision makers and therefore the editorial is not as technical as other titles aimed at these sectors. Most of the editorial is designed to address how to improve efficiency and profitability. Clearly this makes the titles a must read at this time.
Each of the publications has a sister website that help to encourage advertising. Much of the content in the publications is reproduced online, thus delivering a larger audience.