Business for sale

Business description

Founded in 1995, this business rapidly grew to become one of the largest media companies specializing in out of home media, developing arguably what can best be described as the most successful ambient media advertising concept ever. With control of approximately 5,000 sites scattered throughout the UK, this business is one of just a few companies active in this marketplace, having brought this innovative form of media into the mainstream.
Operating in one of the UK’s fastest growing media markets, this business offers advertisers the opportunity to reach target audiences that are difficult to approach using more traditional media – and those within the 18 – 35 age groups, male and female, in particular. Operating throughout the UK with regional campaign selections available, this business offers a very cost effective vehicle for any media planner or advertiser focusing on non broadcast forms of advertising. Campaigns of any duration above a fortnight can be accommodated – with this business offering its advertising Clients an all-inclusive package of planning and production.
Particularly effective for product or campaign launches, the media managed by this business has been involved in some of the biggest advertising pushes in recent years including the launch of several major drinks brands and has been particularly effective in public awareness campaigns.
Achieving sales approaching £1 million, gross margins of almost 80% and pre-tax net operating profits in excess of £300,000 as recently as the financial year ending December 2006, this business has suffered significant cash flow issues recently and as a result has scaled down its operation accordingly. Crucially however the business still controls its 5,000 or so advertising sites – secured by the business on rolling three year agreements. As such it represents an excellent acquisition opportunity for any current media sales organization looking to extend their media interests or alternatively an individual or organization looking to enter the marketplace by acquiring an excellent foundation for significant growth.