AI041-Online retailer of specialist wallpapers, wall coverings plus decorating tools and accessories
Business for sale
Business descriptionThis well-established on-line retailer has been successfully trading since 2010 and was started by the vendor. He saw an opportunity in the market to retail a large selection of wallpapers and wall coverings to selective customers looking for specialist products. These products include thermal insulation liners and paintable wallpapers from the Anaglypta range as well as traditional wall coverings. Technical expertise and product application knowledge ensure a solid level of repeat purchases. The business operates an excellent website with full details of the products on offer and recommended uses of those products.
The business has been profitable from inception and has essentially kept trading even with the competition that is now there in this market. It has established an excellent brand name and has a good relationship with its suppliers.
Potential buyers this business offering could appeal to;
Existing brick & mortar business
The business would appeal to an existing brick and mortar company looking to extend its current reach and take advantage of the established online sales channel without the need to build an eCommerce enabled website and establish it. This would add products to the range not currently on offer and increase overall sales and orders values. The acquiring company could also use its existing resources (staff and warehouse facilities) to process orders or to keep the current order fulfilment arrangements, if they suit.
An online business which is looking to increase turnover and profitability
With increased turnover and profitability there could be a case for an expansion into a brick & mortar/online business model. Combining two businesses would offer lower operational costs and increased purchasing power.
A new owner looking to venture into this business category
With its established and proven track record, this would provide a solid base to launch the business from without the initial uncertainties associated with new business ventures. The new owner could develop the business more quickly by offering a broader range of product lines.